A ideally, you want your USP to flow from what you already do. There is definitely something you can build on. Here are some questions to ask yourself: : What are your current customers renting? Take a look at the testimonials and emails you've received from your previous clients, and take advantage of the leverage of social listening tools to tap into discussions across the web. What do they remember.
About your brand? Perhaps several people mention the “great Job Function Email List communication” of your customer service team, or the “very fast delivery” of your products. You may find that customers notice something you take for granted, like your company's attention to detail or your well-designed customer onboarding processes that work without a hitch. Could you take inspiration from this to create a USP? : What are your colleagues proud of.
What do your colleagues (especially those who interact directly with customers) like best about your brand? Perhaps it's knowing that they offer a very high quality service rather than trying to serve as many people as possible at the lowest prices. Or maybe it’s the flexibility they have to offer discounts or bonuses to customers. By finding out what your colleagues like most about your brand, you can once again begin to identify potential universal service providers that you could use in your marketing.
About your brand? Perhaps several people mention the “great Job Function Email List communication” of your customer service team, or the “very fast delivery” of your products. You may find that customers notice something you take for granted, like your company's attention to detail or your well-designed customer onboarding processes that work without a hitch. Could you take inspiration from this to create a USP? : What are your colleagues proud of.
What do your colleagues (especially those who interact directly with customers) like best about your brand? Perhaps it's knowing that they offer a very high quality service rather than trying to serve as many people as possible at the lowest prices. Or maybe it’s the flexibility they have to offer discounts or bonuses to customers. By finding out what your colleagues like most about your brand, you can once again begin to identify potential universal service providers that you could use in your marketing.
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